21 Digital Products to Sell Online & How To Sell Them in 2022

Today, people all over the world are making a good fortune selling digital products online. Gone are those days when people sold only tangible products and goods. In this article, we will let you in on this lucrative opportunity of selling digital products online.

Ecommerce has opened up a world of opportunities for people looking to make some passive income. You can sell just about anything on the internet, provided you have a valid online store and know how to drive traffic to your store.

There is a range of online business ideas to get you started. However, this article is all about one type of business and that is digital products. Everyday thousands of people create and consume digital content.

So why don’t we take advantage of this and make the most out of it by turning it into a business?

Content Index

What are digital products?

Digital products are any product or service that is not tangible or measurable. They have no physical form when they are sold. We can convert them into a physical product after the purchase.

This may seem like a foreign concept that is hard to understand. However, the fact is, we are all using digital products in one way or another.

We pay memberships on Spotify to listen to music created by artists of our choice. Here, the artist is selling and the digital product is his/her music.

Similarly, we pay and download apps from the app store. These apps do not have any physical form, but they are a product that we pay for. So, the app is a digital product that we bought from the app store.

That is all there is to a Digital Product.

Now that you have understood what digital products are, it may seem like a simple task to create and sell a digital product online.

There are already many people making the most out of this business by selling digital products that they created. So there is a huge competition in this business, just like any other business online.

However, it is not just about the competition. Your product or service should be unique, eye-catching, and display the best of your talent. It should also add value to people if you want them to pay for it.

Further, in this article, we will tell you more about the advantages and disadvantages involved in selling digital products online.

Advantages of selling digital product

Selling digital products seems like the most enticing business opportunity for a lot of reasons. It is very simple to run the business of selling digital products compared to selling physical products.

It is easy and hassle-free for all these reasons –

• Easy to start – All you need is a laptop/ computer, working internet connection and your talent/skill.
• Save money – You do not need to hold inventory as digital products are intangible and there are no shipping & logistics related costs.
• Easy to scale – Once your digital product is uploaded on a platform, it can be downloaded any number of times.
• Very flexible – You can keep updating your digital product to stay relevant with ever changing market situations.
• High opportunities – Digital products can be created for any niche and any audience of your choice.
• High profit margins – Since digital products are all about creating once and downloaded many times, the profit margin is very high.
• Compliment your business – If you are running a business, you can create digital products like ebooks & how-to guides that support your business.
• Create a passive income – The digital products you created and uploaded on a platform will keep generating a steady stream of passive income for you.

Are you convinced enough to give the digital products business a go?

But wait.

Do not get started without knowing the problems and drawbacks involved in the digital products business.

We all know that there are equal parts of advantages and disadvantages to any business. As enticing as it may look, selling digital products has its own problems too, which we will discuss in this next part.

Disadvantages of selling digital products

These are some disadvantages of selling digital products that you should know before getting into the business.

• Free content – Whatever digital product that you create, there is almost always a free version of the product available on the internet. People will gravitate towards the free version rather than pay for your product.
• Piracy and content theft – Digital products are more prone to piracy and theft. When you upload a digital product and open it up for download, someone might simply buy it from you and sell it elsewhere.
• High competition – Digital products give you the flexibility to target multiple niches. However, with that kind of flexibility also comes competition. You will have to compete with the creators that already dominate the market in your chosen niche.
• No business strategy – If you are starting a business without a strong business strategy, then you are setting yourself up for failure! Strategize your product niche, target audience, online store, pricing and catalogue, marketing, etc.

Do not worry, we will further discuss business strategy for selling digital products online in-detail.

21 Digital Products To Sell Online in 2022

There is a range of digital products that you can consider creating and selling online. However, you need to choose one that you can create easily and something that you are passionate about.

In this article, we will list 21 digital product ideas and for easier understanding, we will categorize all the digital products under 5 categories.

Technical Products

Creating these kinds of digital products will need you to have some technical knowledge and IT based skills. Simply put, if you are well versed in coding and you have experience in the IT field, then these product ideas are best suited for you.

1. Softwares & Apps – With the entire world going digital steadily, the need for supporting softwares and apps is never ending.

Choose a target niche and research on what problems they face. If it can be solved or made easier to handle with software or an app, then you can create one.2. Website design or Logo design – This is more of a digital service rather than a product. Again, this is also a very profitable business if you have the skill.

Every business that wants to go online will need a professional-looking website and a logo to represent their brand. You can target small to medium businesses and offer your service.3. Plugins – Website plugins make the lives of small businesses a lot easier. Creating a plugin that focuses on useful factors like order management, customer care, security, payment gateways, SEO, etc. will pick off quickly.

Anyone in need of such a service can download and install your plugins.

Semi-Technical Products

Creating these products would need you to have a unique set of technical skills which has very little to nothing to do with IT or coding.

You need to have some creativity and some technical knowledge to create these digital products.

4. Graphic design templates – Graphic design is a huge part of our lives, whether or not we notice it. From graphic tees to food menus to book covers, graphic design dominates on so many levels.

Creating graphic design templates that are mildly customizable can prove to be a highly profitable digital product business.5. Social media templates – Be it small business or big brands, content creators or influencers, everyone wants to maintain a cohesive social media account. But it takes a lot of time and effort to maintain a visually appealing social media account.

Customizable social media templates make it so much easier for brands to maintain a cohesive online presence. We can use these templates for social media posts, banners, creating social media ads, and more.

6. Resume format – Providing professional help with writing resumes is a skill that will never fail you. People who want to make their resumes look more put together can download and use templates created by you.

7. E-mail format – Creating email formats that target various needs can help out people save a lot of time as well as look very professional. Not everyone has a good command over the English language or knows how to create a well-written email.

Your email templates could make it easier for these people while reaching out to a customer or a business alike.

8. Digital Planners – Planners have been around for a long time now. However, like everything else, planners are also getting digitized. Digital planner templates that are downloadable and printable can make lives of a lot of people a lot easier.

Educational Products

If you are a teacher or an educator or even a subject matter expert in a particular field, then creating educational digital content is for you.

9. Ebooks – Choose your field of expertise and research to find out what people are interested in learning in that field. You also need to see how many people have already approached that topic.

However, when it comes to learning, there is always a gap that you can make use of. Once you have found that gap, you can put your skills, experience and expertise to create an ebook that adds value to your readers.10. Courses – A longer form of teaching material, unlike ebooks. Courses can be created and sold on the basis of download or subscription. Over the lockdown, we have realised the power of e-learning. With apps and platforms like Udemy, Coursera, BYJUs, etc. bringing courses on a range of topics to people of all ages, we can never have enough e-courses.

The option of creating and selling digital courses is not relevant to educational content alone. You can create courses on art, music, dance, cooking, embroidery and much more.11. How-Tos – How Tos are a more creative e-learning material that captures people’s attention and keeps them hooked. ‘How-to’ guides aim at providing quick and precise information that aims at solving one particular problem at hand.

Like this article that talks about How to sell digital products online! Or this other article on our blog that talks about how to make money online.

Creative Products

If you are more of a creative person, then these digital product ideas may appeal to you.

12. Music/Songs – Create and sell music, background scores, songs and more on platforms like spotify, Amazon prime music, Shazam, etc.

You do not need to be as good as Beyonce or Jay Zee, but if you have the talent and the passion, then you should go for it!13. Sound effects – Did you know that stuff like ringtones, notification tones and similar sound effects can be sold?

Especially sound effects that are meditative or zen are being preferred by the millennials a lot more than music by popular artists.14. Stock photos/videos – If you are a photographer or a videographer, this option may be for you. There are multiple platforms where you can sell your photos and videos.

There is an increased use for stock photos and videos. So it is about time that you made the most of this is opportunity.15. Printables – Creating printable digital art, graphic art, planners and calendars, etc. can provide you with the best passive income possible.

People look for such printables for interior decoration and adding some creative element to their space.16. Lightroom presets – Lightroom presets help make images look more professional even if you do not have any idea about photoshop or photo editing.

A lot of people opt for this option when they want their social media posts to look a lot more professional and enticing. Presets also help in maintaining a cohesive feed on social media platforms.

Subscription Based Products

You can create digital products that can be sold for a recurring fee like a monthly subscription or a yearly subscription. Here are some product ideas that you can create a subscription for.

17. Podcasts – The most popular subscription based digital product that I am sure most of you have heard of. It is a pre- recorded voice content that people create to target a specific audience with their experience or expertise.

Once your podcast channel picks off, you will have thousands of subscribers willing to pay a monthly subscription to listen to your podcast episodes.18. Fitness training – With more and more people gravitating towards a healthy and fit lifestyle, providing fitness training through online videos can be a really profitable business.

You can charge a subscription cost that is monthly, quarter yearly or yearly, depending on the kind of services you offer.19. Nutrition coach – Nutrition closely follows fitness when it comes to a healthy lifestyle. The option and availability of different kinds of food often confuses people, leading them into making unhealthy choices. People hardly eat for nutritional reasons anymore.

So if people are making a conscious decision to change their eating habits and improve their lifestyle, then they would be happy to pay for nutrition coaching online.20. Mental health coach – Another lifestyle based service that you can offer online is mental health coaching. Our generation calls itself advanced in so many factors but when it comes to physical, mental and emotional health, a lot of us suffer.

Hence, if you are a certified psychiatrist or psychologist, providing mental health services online could be a win-win situation for both your client and you.21. Video content creation – With youtube rolling out a monthly subscription option for video content creators on youtube, it is the right time to create and sell video based content online.

Again, there is no specific topic or field when it comes to video content creation. It can be educational or entertainment or anything in between.

So there you go.

21 digital product ideas that you can research or work around to find out what suits you the best.

How To Sell Digital Products Online?

Now that I have shared all the details about digital products, its advantages and disadvantages and some really cool product ideas, let us get straight into the business.

Would you like to listen while you read the article? Then play the video linked below.

Starting any business would require an amount of research, planning, and strategizing. This is relevant for creating and selling digital products too.

Here is how to go about creating and selling your digital products.

Find Your Niche

Based on your talent and skill set, finding your niche should not be a tough job.

What kind of digital product you can create, what instruments are required in creating it, how much time and money is required, and many more of such questions can be easily answered once you lock in on your niche.

Choosing a niche also helps you to identify and lock in on your ideal customer persona. Who you are selling to matters as much as what you are selling.

That said, once you decide your niche or your field of expertise, think of who your audience is and how to reach out to them with your digital product.

Study The Trends

By now, you would have a basic idea of what kind of digital product you can create. However, will this product garner attention from people? Will people be willing to pay for your product? How many people are actually looking for the kind of product that you are planning to create?

Studying the consumer trends in your selected niche will help you answer some of these questions and more.

Depending on your research, you can find out what people are looking for in your niche. It may be a problem that needs a solution or it may be a skill that people want to learn. Finding that will give you an edge over other businesses selling digital products in the same niche.

Useful Resources

1. Google Trends
2. Trending Products To Sell Online

Study The Competition

The next thing you need to study is your competitors.

There are hardly any businesses out there that do not have any competition at all. It is a whole nother thing if you are the pioneer in the digital product that you are creating. Then, you would enter the market with no one to compete with.

However, with thousands of people creating and selling digital products everyday, this is a very rare occurrence.

So, it is only smart to study the kind of competition you would have to face in your niche.

Create the Digital Product

Once you have funneled down to a product idea, it is time to pull your sleeves up and start creating the digital product.

This is the stage that requires all of your efforts and legwork.

You can not create a subpar product and expect it to sell. You will have to put all of your expertise and skills to work to create a digital product that stands apart from the rest.

So, do not hesitate to push your limits. If you need to learn a skill in order to create the digital product, go ahead and learn it.

You can also create a basic version of the product because when it comes to some digital products, they can be updated as and when required.

Follow a Pricing Strategy

As I have mentioned above, with digital products, you will most often have to compete with people offering the same product for free.

That does not mean that you price your products cheap, because it will bring down the value of your product and your reputation.

Study the market and see how your competitors have priced their products, how much sales they have made, etc.

The idea here is to price your product the same as your competitors or a little lower, if possible, in order to make your product look more appealing.

Distribute Your Digital Product

Once you have created your digital product and decided on its pricing, the next step is to distribute your product as much as possible. Make it accessible to a bulk of people.

There are multiple online platforms where you can sell your digital products. My advice would be to search for at least 5 such platforms relevant to your product and upload your product there.

Spread the word on social media platforms and direct the traffic to your digital product.

Do not aim for sale in the very beginning. Instead aim to create a buzz for your product and spread awareness among people on how your product will make a difference in their life.

Create an Online Store For Your Digital Products

I would suggest you to have one legit online store, where you can upload a catalogue of all your digital products.

This store will be all yours where you can direct all the traffic to. When people see that your products are sold through an online store, they will be more willing to buy from you. It gives you and your products credibility.

Opening an online store will not take over 30 seconds if you choose EasyStore.

Summary

In this article, I have explained all about digital products, what they are, how to create and sell them online and how to start your own digital products business on EasyStore.

I have also briefed about the advantages and disadvantages of selling digital products online. It is important that your business decisions are based on gathering all the relevant information.

There are also 21 digital product ideas listed out under 5 major categories, so that you have a better understanding of the kind of digital products you can create and sell online.

Following which, I have coined a step by step guide that helps you through the entire process of ideating, researching, creating, pricing and running the digital product business.

Finally finishing off the article with some of the most common questions asked about selling digital products online.